Citroen Australia DS4 Online Campaign

Fuse Digital defied convention with the launch of the new Citroen DS4

citroen australia DS4 online campaign

Citroen Australia DS4 Online Campaign

To launch the new Citroen DS4, Citroen Australia asked Fuse Digital to develop an innovative online campaign. Our solution included a comprehensive Google Adwords campaign, online banners and an innovate video campaign on YouTube.
The newest addition to Citroën’s ground-breaking DS series, the DS4’s innovative design and unrivalled versatility make it a vehicle like no other. The DS4 defies convention and appeals to non-conformists.
The online advertising campaign produced by Fuse Digital was designed to communicate this message - and the best way to do this was by not conforming to conventional auto ad formats. In addition to text ads on the Google Search Network (GSN) and online banners that we ran across the Google Display Network (GDN), Fuse Digital launched an innovative TrueView video campaign across YouTube.
Using some great video content produced by Citroen in Europe, Fuse Digital targetted 15 second 'pre-roll' videos to YouTube viewers. The results were fantastic, with the video receiving over 1.5 Million impressions over 3 months.

Citroen Australia TrueView Video

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