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Citroen Australia DS4 Email Campaign

Fuse Digital defied convention with the launch the citroen ds4

citroen australia DS4 email campaign
citroen australia DS4 email campaign
citroen australia DS4 email campaign
citroen australia DS4 email campaign

Citroen Australia DS4 Email Campaign

For the launch of the Citroen DS4, Citroen Australia turned to Fuse Digital to develop an online campaign as innovative as this ground-breaking new model.
Citroen DS4’s innovative design and versatility make it a vehicle like no other. The message we were aiming to convey is that DS4 defies convention and appeals to non-conformists.
 
Key to the launch was a series of videos produced by Citroen that contrasted people's usual conformist tendencies with the non-conformist DS4. Fuse Digital developed a YouTube Channel for Citroen (to host the videoes) and a series of emails were sent to Citroen customers and prospects over a 6 week period (prior to the launch) promoting each of the videos.
 
Email recipients were encouraged to share the videos, resulting in some great viral buzz leading up to the launch.
 

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