Bench International Website

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Bench International is a tour operator that specialises in African tours for over 40 years.

Our website recently received a significant upgrade thanks to the assistance and expertise of Fuse Digital. The design and structure has now enhanced the browser experience, enticing clients to increase their time on the site. The new CMS (Content Management System) also allows us to quickly and easily update the site in-house. We are extremely happy with the results and very proud of our new website. Thanks Fuse!

Martin Edwards, Sales Director of Bench International

The old Bench International website was developed overseas with a clunky content management system, making it hard for Bench International staff to manage the content in-house. From the user’s point of view, the old site was confusing and hard to navigate. Fuse Digital was commissioned to help the client manage the website content.

The Challenge

Bench International wanted a new website that would be easy to use (by their customers, prospects and travel agents) and manage (by their staff).

Information Architecture

Fuse Digital reviewed the website information structure to make it easier for users to find information on the site. Now, on the new website, users can easily search tours by destination or desired tour experience, request information about the tour they’re interested in, read and/or add a review, and more.

Easy to manage content

The content management system the new website was built on also enabled Bench International staff to create and manage website content easily, even with complex relationships (between destinations and tours), and without having to duplicate content.

With the new site, Bench International can easily relate different tours and destinations: giving the users the ability to find related tours they can build an itinerary around; and support Bench International and their agents to upsell or cross-sell (by giving viewers a chance to see Extensions Options, related Locations and Experiences within a destination, etc.).