Fuse News

We developed an iPad app for P&O Cruises

Fuse Digital and EM Creative are excited to announce the launch of a new iPad app developed for P&O Cruises.

31 Oct 11

Now available for download from the Apple iTunes Store, the P&O Cruises' iPad app is a first for a major Australian travel company.

Aimed at consumers and travel agents, the app features interactive deck plans, 360-degree views of restaurants, entertainment venues and cabins, stunning image galleries, high-definition videos and more.

The app was developed entirely in-house by the EM Creative and Fuse Digital team using the Adobe® Digital Publishing Suite. While only announced last week by Adobe, EM Communications and Fuse Digital have been involved in the testing and development of this innovative digital publishing solution for almost 12 months.

The Adobe Digital Publishing solution allows EM Creative and Fuse Digital to offer sophisticated tablet publishing solutions to clients wishing to repurpose existing print assets (brochures for example) or to develop digital content from scratch.

Jenny Lourey, Senior Vice President of Carnival Australia, which operates P&O Cruises, said the development of the app demonstrated the cruise line's drive to find new ways to reach travel agents and consumers, whilst highlighting some of the great experiences and level of service available onboard.

"This new iPad app allows travel agents and passengers to learn more about the P&O Cruises' fleet and upcoming voyages than ever before, really bringing to life the cruise experience - and all at the touch of a screen."

In the upcoming months P&O Cruises will be rolling out iPads to their sales force, allowing them to demonstrate the brochure app and its functionalities to travel agents around Australia.

Let us show you how your company can benefit from this new technology.