Portfolio
Alfa Romeo - MiTo Minisite
The new Alfa MiTo went on sale in Australia in 2009. Fuse Digital developed a dedicated MiTo minisite based on look and feel of the latest Alfa international sites. We wanted this minisite to work on all browsers and function on all devices (including the Apple iPhone - which doesn't support Flash). We had to find a way to make the site look like it was using Flash.
We used a modern code called JQuery. JQuery creates the "illusion" of Flash but allows the site to be indexed properly in Google and also loads faster than Flash. We love it!
To keep the flow of traffic high to the site, we also sent out E-Updates everytime new content was uploaded to the MiTo site. These proved to be very successful with high open rates every time. We also attached a "Send To Friend" feature to get the website out to more people which was also very successful.
Overall we had a very happy client and a successful website and we were quickly shortlisted for a 2009 Desktop Create Award for our effort!
