Portfolio
Alfa Romeo website
Over the past 6 years, Fuse Digital has been helping Alfa Romeo build their suite of online marketing tools. With all these tools in place, the obvious next step was to create a fully functional Client Relationship Management (CRM) system, which provides a centralized hub where all communication can be captured, stored and analysed by Alfa Romeo.
Our solution
Our CRM solution tracks all cars, owners, prospects and marketing campaigns within one central database. We are currently tracking 30,000 people using this system. Each interaction with a customer creates a history, with this information stored and used to create sophisticated statistical reports. This management system has just been launched and we are looking forward to being able to monitor the results of different marketing campaigns, from lead generation to customer acquisition and servicing.
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